Sounding Off: Senior Living Execs on Finance & Tech

What’s your biggest pain point right now? Upgrading legacy systems? Month-end close processes? No matter your specific answer, enSYNC wants to hear from you as part of our new initiative. 

The Voices of Senior Living Finance initiative aims to deeply understand the unique challenges nonprofit senior living executives face, specifically focusing on financial, operational, and technological pain points. We want to talk with you — whether via social media, at a conference, a simple survey, or otherwise — to learn what’s most important for you and your organization.

Our Goal – Understand Community Needs Better Together

We recently launched cloud-based accounting solutions tailored for senior living communities. After attending various industry events in 2024, we recognized a need for more open communication and sharing about the future of finance in the industry.

Some organizations struggle to adapt to a changing technology landscape and the ever-evolving needs of their teams and residents. Others are discovering new and enriching avenues to strengthen their communities. We want to give a platform to these experiences so we can all learn the best ways to innovate senior living financial management together.

If we can better understand the current pain points and opportunities in senior living finance, we can all come up with better solutions.   

To find better solutions together, it’s important to gain insight into the challenges you face and the factors that motivate you.

• What new and inventive use of technology has helped your financial management?
• What are some roadblocks you’re experiencing in implementing new technology or processes?

Keep reading to discover what the program entails, the issues we’re tackling, and how you can get involved.

Your Roadmap for Engaging With Voices of Senior Living Finance

Our efforts in gathering senior living operational insights will be wide-ranging, including everything from quick informal conversations at live events to digital surveys and in-depth interviews.

Here’s a detailed look at potential engagement opportunities:  

• Conversations at events: Join us for discussions over coffee, engage in live panel sessions where we tackle industry challenges together, or schedule private meetings for in-depth, personalized conversations.
• Surveys: Participate in short, focused digital surveys to gather insights on specific topics. Surveys may cover nonprofit accounting challenges or current software limitations.
• Interviews: Share your insights via one-on-one discussions. These interviews will explore broad issues, nuanced industry challenges, and pain points specific to senior living community operations.
• Social media: Participate in discussions, share insights, and join Q&As with our subject matter experts in LinkedIn Groups and industry forums.

Your Voice Matters

Our goal for the Voices of Senior Living Finance initiative is to make engaging on your own terms easy. There’s no right or wrong way to participate. Whether you want to be part of the conversation or a wallflower absorbing knowledge with us, there’s something for everyone.

Showcase Your Expertise

Call this the high commitment level, but we’re eager to engage in as many one-on-one conversations as possible this year. If you have insights and experiences related to senior living finance from any perspective within the industry and are willing to share them publicly, we’d love to hear from you. Interviews can be conducted online via video or email, and we’re also planning some in-person meetings for those who are interested.

Email Josh Kozinski, Director of Business Development, at josh@ensync-corp.com for details on being an interviewee or the process. You can also complete our interest form here.

Follow and Engage on Social

Prefer connecting on social media? We’ll be facilitating surveys, posing thoughtful questions, and sharing insights gathered along the way. Join the conversation and share your perspectives on the topics we’re exploring.

• LinkedIn
• Facebook
• Instagram

Live Events 

Here’s a list of live events where you’ll find the enSYNC team this year. If you’re planning to attend, let us know — we’d love to connect, whether over coffee, or even during a quick walk to a keynote session.

• LeadingAge Indiana Spring Conference

• LeadingAge Texas 2025 Annual Conference and Solutions Expo

• Sage Future

• LeadingAge Southeast 62nd Annual Convention

• LeadingAge PA Fall Finance Conference

• LeadingAge Annual Meeting

Stay Connected with Email Updates

If you prefer to learn behind the scenes, sign up for email updates to stay informed about new blog content, interviews, surveys, and more.

Complete the interest form below to subscribe.

What’s Keeping You Up At Night? 

We’re eager to dive into open-ended discussions about the many challenges surrounding nonprofit accounting. Along the way, we’ll also be exploring key questions through our various engagements, including:

• What are the most significant financial challenges you face today?
• What challenges or routine tasks limit your ability to focus on more strategic and impactful responsibilities? How do legacy systems impact your day-to-day operations?
• What tools or features would make financial transparency easier for you?
• How can technology better support your mission-driven goals?
• What content, events, or resources would provide the most value?

How Your Input Helps Us Help You

We understand that things change and real-world experiences create ever-evolving needs. Senior living leaders like you can help enSYNC shape actionable and tailored solutions by engaging in conversations at events, surveys, or interviews.

For instance, if your most significant pain point is inefficiencies from legacy systems, that helps us create resources to modernize your systems further. Or, if your feedback indicates that budget constraints are holding your senior living community back, that allows our team to prioritize the creation of dashboards and tools to free up resources.

We are looking to build a partnership with your organization to create the best financial solutions for senior living together. Your participation also unlocks opportunities to receive exclusive insights on new tools and platforms, access to the latest research and findings, and even specific findings from the initiative. 

We’re jumping into 2025 with an eye toward collaboration and discovery. So, to paraphrase Jerry Maguire: Help us help you. First, sign up for a conversation at an upcoming event or fill out a short interest form.