What’s your biggest pain point right now as an executive in the senior care industry? Upgrading legacy systems? Month-end close processes? Aligning your senior living marketing with overall organization goals? No matter your specific answer, enSYNC wants to hear from you as part of our new initiative.
The Voices of Senior Living Finance initiative aims to deeply understand the unique challenges nonprofit senior living executives face and understand the future of senior living, specifically focusing on financial, operational, and technological pain points. We want to talk with you — whether via social media, at a conference, a simple survey, or otherwise — to learn what’s most important for you and your organization.
We recently launched cloud-based accounting solutions tailored for the senior living industry. After attending various industry events in 2024, we recognized a need for more open communication and sharing about the future of senior living finance in the industry.
Some organizations struggle to adapt to a changing technology landscape and the ever-evolving needs of their teams and residents. Others are discovering new and enriching avenues to strengthen their communities, including new senior living software and technology. We want to give a platform to these experiences so we can help contribute to senior housing research from the accounting side and learn the best ways to innovate senior living financial management together.
If we can better understand the current pain points and opportunities in senior living finance, we can all come up with better solutions.
To find better solutions together, it’s important to gain insight into the challenges you face and the factors that motivate you.
Our efforts in gathering senior living industry statistics and operational insights will be wide-ranging, including everything from quick informal conversations at live events to digital surveys and in-depth interviews.
Here’s a detailed look at potential engagement opportunities:
Our goal for the Voices of Senior Living Finance initiative is to make engaging on your own terms easy. There’s no right or wrong way to participate. Whether you want to be part of the conversation or a wallflower absorbing knowledge with us, there’s something for everyone.
Call this the high commitment level, but we’re eager to engage in as many one-on-one conversations as possible this year. If you have insights and experiences related to senior living finance from any perspective within the industry and are willing to share them publicly, we’d love to hear from you. Interviews can be conducted online via video or email, and we’re also planning some in-person meetings for those who are interested.
Email Josh Kozinski, Director of Business Development, at josh@ensync-corp.com for details on being an interviewee or the process. You can also complete our interest form here.
Prefer connecting on social media? We’ll be facilitating surveys, posing thoughtful questions, and sharing insights gathered along the way. Join the conversation and share your perspectives on the topics we’re exploring.
Here’s a list of live events where you’ll find the enSYNC team this year. If you’re planning to attend, let us know — we’d love to connect, whether over coffee, or even during a quick walk to a keynote session.
If you prefer to learn behind the scenes, sign up for email updates to stay informed about new blog content, interviews, surveys, and more.
Complete the interest form below to subscribe.
We’re eager to dive into open-ended discussions about the many challenges surrounding nonprofit accounting. Along the way, we’ll also be exploring key questions through our various engagements, including:
We understand that things change and real-world experiences create ever-evolving needs. Senior living leaders like you can help enSYNC shape actionable and tailored solutions by engaging in conversations at events, surveys, or interviews.
For instance, if your most significant pain point is inefficiencies from legacy systems, that helps us create resources to modernize your systems further. Or, if your feedback indicates that budget constraints are holding your senior living community back, that allows our team to prioritize the creation of dashboards and tools to free up resources.
We are looking to build a partnership with your organization to create the best financial solutions for senior living together. Your participation also unlocks opportunities to receive exclusive insights on new tools and platforms, access to the latest research and findings, and even specific findings from the initiative.
We’re jumping into 2025 with an eye toward collaboration and discovery. Growth in the assisted living field is on the rise in 2025, and we want to help leaders have the right tools to care for their communities. So, to paraphrase Jerry Maguire: Help us help you. First, sign up for a conversation at an upcoming event or fill out a short interest form.